DIRECTORATE OF FIELD PUBLICITY
INTRODUCTION
The Directorate of Field
Publicity is one of the Media Units of the Ministry of Information and
Broadcasting. It is engaged in the task of publicizing various programmes and
policies of the Government through its network of 207 Field Publicity Units
under the control and supervision of 22 Regional Offices.
Field Publicity came
into existence in 1953 with 32 Field Publicity Units under the control of four
Regional Offices. The set-up was created under the integrated publicity
programme named "Five Year Plan Publicity Organization". The Ministry
directly exercised administrative control over the Units and Regional Offices.
Later a full-fledged Directorate was constituted in 1959 to supervise and
control the activities of the Regional Offices and the Field Publicity Units and
it came to be called "Directorate of Field Publicity".
After the Sino-India
war in 1962 and the Indo-Pak War in 1965, some radical changes in the approach
and working of DFP became necessary in view of the urgent need for boosting the
nation’s morale and for mentally preparing the people to meet any external
threat. Accordingly, 34 more new units were created in 1963 and another 33 in
1965 for publicity exclusively in the border areas. Presently, out of
the present strength of 207 Field Units, 72 are Border Units.
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