The most important mode of communication used by the Field Publicity Unit, is the oral communication or inter-personal communication. Seminars, symposia, group discussions, etc. are the various methods of oral communication. Since the field officers
come face-to-face with the people, they have the advantage of using this medium for communicating
various messages. The Field Officer through these programmes has the advantage of watching the
reactions of the people. While he removes the doubts raised to the extent possible on the spot,
he reports back to the headquarters the reactions where action at a higher level is called for.
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