The Directorate of Field Publicity, by virtue of being a field-oriented organization, has been playing a pivotal role in building a strong and prosperous India with the active involvement of the people belonging to all strata of society. This is sought to be done by seeking people's participation in various developmental schemes and activities formulated by the Government for the benefit of different sections of society, particularly the weak and the down-trodden, and by bringing about a change in their attitudes.

 

Equipped with men and material suitable for the job of delivering messages virtually at the doorsteps of the people at the grassroot level, DFP field units endeavor to expose the mass to the diverse socio-economic and cultural milieu of the country and inspire them to untidily move ahead as citizens of the largest democracy in the world.

 

 

Broadly, the aims and objectives of the Directorate are: -

 

1.  To project the policies and programmes of the Government to the people and to inform them about the plans and schemes formulated for their benefit.

2.  To educate the people about the fundamental national values like democracy, socialism and secularism and to reinforce their faith in them through constant personal contacts.

3.  To establish rapport with the people at the grassroot level for their active participation in the developmental activities, as also to mobilize public opinion in favour of implementation of welfare and developmental programmes.

4.  To gather people's reactions to the programmes and policies of the Government and their implementation and to report them back for appropriate and corrective action by the Government. The Directorate thus acts as two-way channel of communication between the Government and the people